Content & Curation: An Epic Poem
If you follow the discussion about content strategy and new-school publishing, you’ve probably seen at least a piece of the “content curation” tussle that’s been heating up on the web. Here’s the 30-second version:
NEWSPAPERS: “The youngs say they’re curating things, even though they do not work in museums.”
SOCIAL MEDIA/CONTENT MARKETING PEOPLE: “Content curation is the new old newness. You must pure-play some content curation to leverage your thought leadership. It has good info-molecule and is lemon lemon easy thing. AHHHHH.”
NEWSPAPERS: “THIS will save newspapers. This and iPads.”
ACTUAL CURATORS: “YOU ARE FOUL OOZE OF DECADENT COMMERCE.”
So begins the hilarious opening to a serious five-part (plus Addendum) series about that hand grenade, “curation.”
