The Forgotten Lesson

I’ve been reading The Forgotten Man: A New History of the Great Depression by Amity Shlaes [Kindle, Sony, Kobo], and there was then-Secretary of the Treasury Andrew Mellon in his book Taxation: The People’s Business, citing a lesson print publishing still refuses to heed in regard to eBook pricing:

Does anyone question that Mr. Ford has made more money by reducing the price of his car and increasing his sales than he would have made by maintaining a high price and a greater profit per car, but selling less cars?

Boldfaced emphasis added by me.

Interesting how eBook device prices have plummeted to less than half of what they used to be, yet print publishing conspires to fix eBook prices to be high!

Previously here:

The Desperate Mood Swings Of John Sargent
The Desperate Mood Swings Of Carolyn Reidy
eBooks Need A Charles Schwab
Print Publishing: You’re NOT OPEC!
eBook Priced Too High To Buy? Tell Everyone!
Memo To Ian Fleming’s Heirs
eBook Pricing Goes Outright Insane!
Comic Book Sales Plummet: Down 20%!
eBook Publishers: Listen To Jane!
DC Comics Slashes Prices, Will eBooks Learn?
Random House’s Marcus Dohle Has A Moment Of Stupid
Sony’s Reader Store Wakes Up, Lowers Price
Sony’s Reader Store Extortionate Pricing
Pretty Pricing Picture For Print Publishing
Lessons For Print Publishing From Hulu
Publishing Quote Of The Day, If Not Year
Print Publishing’s Suicidal Price-Fixing
Book fan reveals collection of 15,000 Penguin paperbacks | Metro.co.uk
Should ebooks pass the Walmart price test? | The Elementary Studio Blog
Wake Up: eBooks Are Mass-Market Paperbacks
Pricing: The Final Frontier
How a publisher can get me to buy more books | The Digital Reader

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One response to “The Forgotten Lesson

  1. Pingback: Tweets that mention The Forgotten Lesson « Mike Cane's xBlog -- Topsy.com

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