FLASHBACK, January 15, 2008: Does Borders Know The Sony Reader Exists?
What’s interesting is that someone from Borders actually Commented at my post:
February 18, 2008 at 7:02 am
Hi Mike,
Actually, we love the Sony Reader. In fact, we are selling them in almost all of our stores, and we have a co-branded ebook site with Sony at http://ebooks.bordersstores.com. We’ll be looking to incorporate ebooks into our new Borders.com later this year.
Thanks,
Kevin Ertell
VP, E-Business
Borders
I wonder if he’s still with Borders?
They had a lead over Barnes & Noble right there. The Nook was still over a year away from being released.
Had they pimped the hell out of the Sony Reader and really invested in an eBook-centric model, would they have been in better shape than they are now?
Additional flashbacks at Mike Cane 2008:
March 20, 2008: Borders Catches Cold, Sony Reader Gets Pneumonia?
September 20, 2008: The Sony Reader Revolution: Poor Planning!
September 21, 2008: Sony Reader Revolution: FAIL!
November 28, 2008: Bye-Bye Borders = Hello eBooks!
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