iPad Mags Need A New Blueprint
His bottom line: Social, Realtime, Local.
Social: I can understand in relation to wanting to share things with others — outbound from the magazine. I don’t understand it in relation to having a stream of pointless tweets appearing — inbound to the magazine.
Realtime is not something I understand at all. Most people in the know would actually turn to Search Twitter and follow a hashtag, as I’ve done for the Mumbai terror attacks and the New Zealand Christchurch quake and as people are today doing with Egypt.
Local: This would be like combining USA Today with the NY Daily News. Not something I think is going to happen any time soon. And what do you do about “local” for someone who is living away from a major population center where it’s not cost effective to provide local?
Of more interest are the Comments, where people who want to buy the magazines are speaking out.
