Apple’s Scheme To Thwart The American Feds And EU With iBooks

Here is the Built-in Apps page for iPad 2:


Click = big

That page heading in red is a lie!

Here is the iBooks listing:


Click = big

It’s still a separate download.

And it will remain that way as part of Apple’s scheme to thwart the Feds and the European Union when Kindle, Kobo, Sony, and others complain to them about restraint of trade and monopolistic practices.

Apple saw the shitstorm Microsoft went through by bundling Internet Explorer.

It’s learned from that.

If Kindle, Kobo, Sony, and others complain, Apple has these lines of defense:

1) We’re all on equal ground with Kindle, Kobo, Sony, etc.

2) Our app has to be chosen and downloaded just like theirs

3) We can show you only X number of iOS users download iBooks

4) We can in fact show you more people use the Kindle app than iBooks!

5) We’re actually disadvantaged — we don’t have a desktop app like Kindle, Kobo, Sony, and Adobe!

6) No one can buy our eBooks unless they download iBooks, period

7) We have no unfair advantage, we’re giving users a choice

This is filthy genius at both its best and worst.

Nathan Myhrvold is probably cackling in admiration.

I despise Apple for using all of book publishing as its petty pawn in order to wreak havoc in that market.

They’ve screwed millions of eBook readers with higher prices by devising the Agency Model of pricing.

The Big Six of print publishing are so stupid they fell into Apple’s trap of forming a price-fixing cartel.

Apple will use that move against them.

Apple cannot be trusted with eBooks.

It has a nasty record of banning.

It has no respect for publishing.

Apple should get the hell out of eBooks altogether.

Freedom of expression is not Apple’s toy to play with.

Blood was spilled to win that freedom.

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12 Comments

Filed under Apple: The Company, eBooks: General, Pricing

12 responses to “Apple’s Scheme To Thwart The American Feds And EU With iBooks

  1. Shock Me

    Seems as if the remedy for any misbehavior on Apple’s part is obvious: just don’t buy books from them, buy a different tablet, or buy books printed on paper like we have since movable type was invented.

    Compared to hard cover editions, iBooks are a bargain. There are also very many titles under $7 z(paperback prices) or free. Or buy for Nook or Kindle apps through the browser.

    • mikecane

      >>>Or buy for Nook or Kindle apps through the browser.

      Listen, you apparently have no clue what is going on here. Apple says use our In-App Purchasing and give us 30% of your entire sales or get OUT of the App Store, period. They are taking away the browser choice unless IAP is *also* used.

      • Shock Me

        Well then I can’t wait to see the iBooks app to show up on my Nook Color then.

        Unless they plan on uninstalling my Nook app remotely from my iPad, if B&N wish to avoid these charges they can ask their customers to select their books in a browser on another device.

        It’s not even clear if Apple’s policy extends beyond subscriptions to periodicals. At least with magazines I’m paying the creator of the content. Why should I lose sleep if yet another middleman is eliminated?

        In-app subscription is more convenient. In a similar way, in app purchasing of books would remove my one annoyance with the Kindle and Nook apps. I never liked purchasing at yet another website. If Amazon and B&N don’t want my money, why should I go out of my way to give it to them?

        That’s not saying I agree with policies that drive developers, content owners, and content aggregators like NetFlix and Hulu away away. I just think the market will speak more loudly than any of us whining on a blog somewhere.

      • mikecane

        The eBook apps have until end of June to comply — or for Apple to change its mind before then.

        1) The apps could all be withdrawn
        2) The apps could all go to sideload read-only versions (not possible for most)
        3) The apps could migrate to read-only web apps

        None of these are convenient for eBook customers.

      • Shock Me

        Or they could make it convenient for users and take advantage of Apple’s in-app purchase.

      • mikecane

        Look, what part of unsustainable are you having trouble understanding? 30% is the *profit* of those eBookstores. Apple’s move would kill them.

      • Shock Me

        Why would it kill them if they all have their own platforms to fall back on?

        Don’t the Kindle and Nook sell well? Do they not have apps on Android?

        I see nothing but options for the user. What benefits do the Nook and Kindle readers bring that differeniate them other than their libraries?

        Apple may be hurting their bottom line with policies like this, but their are plenty of options for people to whom this matters.

      • Peter

        Or, they could write their own In-App purchase system!

        …except Apple won’t let them. But this is a good thing because…uh…

      • mikecane

        Apple says it’s to protect the privacy of users. Which is BS.

  2. Pedant

    Freedom of expression is completely unrelated.

    Apple do not prevent Che Guevera from writing his own .epub and making it available to people for free. 30% of nothing is nothing.

    They just won’t let Randolph Hearst sell it.

    There is no restriction whatsoever on Amazon/B&N/anyone from selling, to customers, books in .epub format which can then be read in iBooks (via iTunes).

    Apple are actually preventing proprietary lockin by all those other guys.

    You should buy them a beer!

  3. offworld

    @mikecane
    ‘I despise Apple for using all of book publishing as its petty pawn in order to wreak havoc in that market.’
    …and yet you are willing to grant publishers and middlemen, all the rope they want, to tie you into their existing rip-off pricing models?
    Double standards wot?

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