Nate of The Digital Reader clued me into this.
Apple will have a booth at BookExpo America here in NYC next week.
Next to them will be Scholastic. The two large booths behind — right on the map — are Macmillan and Random House.
It’s odd that Apple is going to be there.
They’ve avoided it until now.
Update: Despite that very convincing floorplan from the BEA site itself, it has since been revealed that the “MR” prefix actually designates a Meeting Room. So even though that looks like a booth, it is not. Nothing to see here after all. Move along.