OK, it might seem like I’m picking on this guy, but tough.
Someone else might try to do this, so this is a necessary warning to everyone else.
This is a classic example of how not to promote your book.
Ooh! Buy the book and get a music bonus for free!
But wait, what’s that about the Copyright page? And a Kindle Edition?
Experienced eBook readers will already know the rest of this story.
The rest of you click through to learn.
It’s been a tradition that Copyright notices appear in what’s called the frontmatter of print books. Even though this isn’t necessary — and is frankly a PITA — with eBooks, the tradition continues.
But I don’t need to buy that book to see the Copyright page for free!
I went to the Kindle Store and downloaded the Sample.
Here’s the cover:
And here’s that Copyright page with the Sekrit Code Word:
And here I am getting his free music for really, really free:
And here he is saying thanks:
And here I am with the email for the free music:
But I’m not going to download the music.
His promotion, however, has now been screwed.
Let this be a lesson to you all:
1) Do not use the Copyright page for a promotion
2) If you do, put that notice at the back of the eBook
3) It’d be better to use a word or phrase from the final paragraph of a book