October 29, 2010: Just As Abraham Lincoln Told You
Amazon once had a special page set up dissing LCD screens versus eInk. That special page has been deleted. See “eInk 101″ link is gone.
Here’s the discussion thread that contains the same URL:
The Amazon Kindle team says:
We frequently get feedback from customers that they did not fully appreciate how different Kindle’s E Ink-based display is from traditional LCD screens until they got their Kindle and experienced it for themselves. We’ve added a section near the top of the Kindle product page titled “E-Ink 101″ that helps explain how electronic ink works, how it differs from a traditional backlit LCD screen, and why it’s the best choice for reading. Here is link to the Kindle product page: Kindle Keyboard, Wi-Fi, 6″ E Ink Display
I never screensnapped that page, but I did get this bit that caused a ruckus months ago:
I’m not the only one to notice this:
Amazon had micro-photographs of Kindle and iPad screens back when they didn’t have a LCD tablet themselves. See the source of those:
It’s too bad Amazon couldn’t find a way to keep the truth and instead resorted to this. Barnes & Noble never seemed to have a problem when it introduced the NookColor.


B&N had an e-Ink vs LCD comparison on their product page for Nook Classic?
I remember featuring the Suite 101 page, which was terrific and furthermore showed that adherents of either display felt theirs was just fine and maybe better. But the iPad folks would talk about web browsing and everything else rather than serial plain-text reading, and for me, e-Ink IS much better for the latter, in serial-text input where you get no eye relief, no excuse to jump around and look at this or that.
But others feel they can read a book just fine on LCD and get upset by the black on gray and I think that it makes sense that if Amazon now sells both types, they’re not going to push one type over the other for reading, within a product page.
What I’d like to see is a technical explanation from them, on a separate informational page, of how each works and just let people make up their minds — but just the comments-section of the Suite 101 page gives an idea of how people will react very differently to each, no matter what is described of each.
Does B&N still have that eInk vs LCD page?
I had a question mark because I don’t remember seeing an eInk vs LCD page on B&N ! I do remember their comparison table with the Kindle and the amazing (intentional) inaccuracies though! Even if I’m a B&N card member, I’m not crazy about mgmt style. I don’t pay Amzn $25/yr for discounts! Love being in the BN store though.
There might have been something, but not to the extent Amazon went. Amazon’s move made tech headlines on the Net.
apparently its ips display so wider view angle and clearly better than the lcd on the ipad 2 for example.
iPad 2 is IPS too. Kindle Fire screen will be similar to the one on the NookColor.
Did you check on archive.org? I’ve never had much success there, but maybe they crawled it.
I admit I did not check.
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