Apple needs to do a 7" iPad. I even have the name for it: "The iPad Shuttle. The First iPad You Can Take Everywhere."—
Mike Cane (@mikecane) December 07, 2011
Steve Jobs was certain that a 7-inch tablet couldn’t see any success, but Amazon seems to be disproving that.
I know Jobs was adamant that a 9.7″ screen was ideal.
But he once also dismissed flash-memory music players and eBooks. Then wound up doing the iPod Shuffle and iBooks/iBookstore.
In similar manner, I think Tim Cook needs to see the wisdom of releasing a 7″ iPad. I’d call it the iPad Shuttle.
For over a week I’ve been looking at various Android tablets, wondering if perhaps the Samsung Galaxy Tab 7 Plus, mythical 7.7, or now-available 8.9 would suit my needs.
But what happens is that it all comes down to a single thing: The apps.
The Android marketplace is a mess. There are 2.x, 3.x, and soon 4.x devices. Making matters worse are entrants such as Barnes & Noble and Amazon, with their even more restrictive stores (that, for instance, shut out competing eBook software), and their Android that does not look like Android.
With over a hundred million Android devices out there, where is the quality, breadth and depth of apps to rival that of iOS?
I’m not sure there ever will be. There’s no cohesion with Android as there is with iOS.
And I discovered something that I hope will convince Tim Cook to do an iPad Shuttle.
I discovered that I really want two devices for two different kinds of use.
I want a smaller unit — an iPad Shuttle — that I can easily tote along for on-the-go blogging, reading, and accessing websites. (As much as I like the Samsung Galaxy Tab 7.7, it all comes down to apps — and there just aren’t the industrial-strength apps that iOS has.)
I don’t think I’m alone in this desire, either.
In fact, I think many people who went out and bought the Kindle Fire and Nook Color/Tablet found themselves in this position, but they all believed that going to Android would be just as good as the experience they had with iOS.
I don’t think this is unusual:
Sure, some people bought the Kindle Fire and Nook Color/Tablet primarily for reading — but wouldn’t they have bought an iPad Shuttle primarily for that too, had one been available?
I think so.
I think Apple can cement its position in tablets by offering such as device.
I think the time has come for the iPad Shuttle.
Do it, Tim Cook. Make it, Apple.