Book Publishing: This Isn’t 1922 Any Longer

This paragraph is excerpted from the January 1, 1922 issue of The Bookseller and Stationer magazine. The speaker is Frederick A. Stokes, president of The Frederick A. Stokes Company, a book publisher:

Even back then, when mail order was the rage, they wouldn’t make the sale themselves. I guess they saw that as declassé.

Yet Apple has just started up a Mac App Store, in effect urging people not to go to any store for software. Not even one of Apple’s own brick and mortar (or wood and glass) stores.

And Microsoft intends to follow suit.

What is the value of the software industry versus book publishing?

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