Playing Right Into The Hands Of Bezos

Now IndieCommerce – the feeble crutch supporting dying independent print booksellers — has announced it won’t offer print books published by Amazon.

This follows the lead of Barnes & Noble and others earlier.

And Jeff Bezos cackles with glee:

I think booksellers are acting EXACTLY how Amazon WANTS them to act. You idiots are playing RIGHT into Bezos' hands.—
Mike Cane (@mikecane) February 09, 2012

The end result will be AMAZON is the ONE place where you can be sure to buy ANY book. NOT any damned print bookstore.—
Mike Cane (@mikecane) February 09, 2012

See, Bezos doesn’t have to grab everything. With this move, he makes certain Amazon has exclusivity due to everyone else’s refusal to carry.

Bookselling: Looking out for itself, not its customers. Again!

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