Human beings who invest their deficient self-esteem in another person will go to great lengths to support, defend, and most importantly, believe that person.
Such was the case with Steve Jobs.
Steve said that flash-based music players were crap and the chorus backed him up. Until he decided Apple should do a flash-based player.
Steve said that people don’t read anymore and the entire idea of eBooks was brain-dead. Until he decided Apple should “stand on the shoulders of Amazon” and debuted the iBookstore and iBooks.
Steve said that the iPad was the minimal size for a “tablet experience” and people have spit and shit on anything smaller since. Despite the success of the Kindle Fire.
What is that Chorus of Steve saying today?
That Tim Cook is some sort of traitor to Steve’s Vision, I bet.
When all Tim Cook is doing is following what Steve Jobs’ own plan has been all along.
Apple’s recent Steve Jobs playbook has been this: Grab the high-end first and there’s time to take care of the low-end afterwards.
So we had the iPod first. Then flash-based iPods.
So we had the iPhone first. Then the iPod Touch.
So we had the 9.8″ iPad first. And, perhaps this year, a smaller iPad.
It’s never been about the “tablet experience.”
It’s been getting you to believe what Steve Jobs said.
And all of you have, over and over.
Look, don’t give me any excuses about how the UI elements of the iPad won’t scale to a smaller screen. Figuring out that is not your concern. That is the job of Apple. And they will figure it out.
Don’t go worrying about how that might “fragment” iOS with different UI element codebases. That’s not your worry. That is the worry of Apple. And they will figure it out.
And even if it does fragment UIs, guess what? Do you really think any developer is going to stop creating iOS software? Every single one of them will man up and do what needs to be done to sell to the new tens of millions of people who buy that smaller iPad. And then all that singing from the Chorus of Steve will finally come to an end. Thank the Lord.
Don’t argue with me. Don’t leave a Comment pointing real or imagined out flaws in this post. Your silly logic just does not apply.
All you’ll be doing is proving what Steve Jobs believed you were.