I came across this new store on Fulton Street this morning. The design reminded me of elements of the Apple Store.
Shot through glass (the store was closed):
There are even two iPads for displays (although one was down):
Did you notice the glass counter?
It has a website — but it requires Flash(!).
Otherwise, there’s an app(!):
An app for a cupcake store. The future is strange.
Update, September 23, 2012: Even stranger is the way that store came about! There are eight of them now. See these stories:
Thanks to @sarahw for those stories.