New Color Nooks De-Emphasize Books

On my way to the Asus event this week, I stopped in a Barnes & Noble to see if their new hardware was out for fondling. It wasn’t, but they had two brochures for them:

Notice how neither one mentions books or reading on the cover:

Contrast those to the brochure for the original NookColor:

I guess they positioned them for the upcoming Nook Media company, trying to flee the book legacy of Barnes & Noble?

Also notable: Neither new device is “by Barnes & Noble,” as the original NookColor was billed.

Lastly: Notice the new typeface used for “Nook.”

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