Facebook Acknowledges The Real World Others Haven’t

Introducing the Facebook Card, a New Type of Gift Card

Beginning today, people can give their friends gifts to Jamba Juice, Olive Garden, Sephora, and Target all on one reusable gift card from Facebook.

Gift Cards are a special pet of mine. I’ve written about them before:

The Gift Card Advantage
Google Play Wakes Up To In-Store Gift Cards
Google Play Gift Cards: No Credit Card Required

The real world is that we are bankrupt. Gift Cards acknowledge that fact. They let people who have had their plastic revoked — or who have cut up their plastic to kill their debt slavery — still have access to buying on the Net.

This new Facebook Card goes one further, reaching out the non-Net real world.

This is a huge paradigm shift.

How long before they add partners like supermarkets and drug stores? So Facebook friends can help out other Facebook friends who might need help getting groceries or paying for a prescription? (Note: Target already deals in pharmacy scrips!)

If you don’t see how huge this is, you’re just not paying attention.

This is epic huge.

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Filed under Collapse, Friction, Marketing

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