How To Change the Future of Publishing Now, Even Though It’s Too Late
Technology and social networks both require serious cash. With investment, it is possible to beat back giants. Look at the rise of Apple in 1999 when the company finally started making the right technology choices again. Look at famous disrupting forces like Napster, Redhat, Netscape, Firefox, Twitter, Ubuntu, Chrome. All of those required large amounts of cash to take their share. Is that share important? It definitely is. Can it be measured meaningfully looking at P & L margins alone? No. Publishers: your content is the same way. It’s no longer just about making enough unit sales on a project and then moving along. You have lists, there is a long tail, you have cults of personality, you have devoted audiences, you have long lifecycles for books across all manner of digital media that you don’t control. Wake up.
Boldfaced emphasis added by me.
This addresses publishers.
But publishers twiddle their thumbs without writers.
Continue reading →