Go look. Just go look. There are no words I can add.
Category Archives: Marketing
There is just something so damn funny about the title of that slide.
This screensnap says it all:
A big and bright DEMO sticker on the back of a unit that appears in an unboxing video after the break.
I was going to buy a sandwich from my local deli — it looks awesome in every way — but then I realized its AnTuTu score isn't high enough.—
Jeff Gordon (@urbanstrata) March 31, 2014
Edward Weinert and I agree that it’s time for AnTuTu to offer two measurements:
1) Turbo Mode
2) Normal Mode
And then there’s the question of this: Billionaire Founder of Xiaomi, Lei Jun, is Also Chairman of Maker of Antutu
People have been telling me to ignore AnTuTu and go with Geekbench. But most reviews — and videos — still cite AnTuTu, not Geekbench. So everyone has to switch over before AnTuTu goes away.
Tech companies are uniformly terrible at promotion. I see it all the time on Twitter. They hardly do any better when it comes to video advertisements.
The latest example of awfulness is from Acer — they of the plummeting sales — who call in hipsters to shill their new tablet.
See the video after the break. If you dare.
If you’re Microsoft and Samsung, you think, I used to have thousands of retail locations and now I’m down to Best Buy.
Jonathan Sandler, a spokesman for Best Buy, declined to make an executive available for an interview, but said the company’s “goal is always to try and stay one step ahead and anticipate the ever-evolving technology wants and needs of our customers.”
I see fifty billion Samsung tablets at Best Buy. No LG GPad 8.3 or HP’s new Android tablets.
Get your customer-anticipating asses in gear.
I’ve never seen this ad before today. It doesn’t appear on YouTube and there’s no Twitter chatter about it aside from my mention and one other. So I think this is brand new.
In a TV ad of a whopping two minutes in length, Amazon is pushing its Prime service really hard. In time for the holidays — as they are keen to mention in the ad.
What interests me is the mention of the Kindle Owners’ Lending Library, letting Prime members read books for free. This should help writers, allowing them to spread the word to Prime members for free reading — and getting paid for it — instead of just giving away their work for free and getting nothing for it.
The complete ad can be seen here.
Samsung’s latest marketing splash has been on its Galaxy Gear smartwatch, which has been almost universally panned by reviewers. The device has been aggressively marketed through adverts and collaboration with fashion shows – yet only 800,000 Gears have been shipped since its launch two months ago.
“Probably Samsung knows better than anyone that Gear will not become a mainstream product. Still, they are trying to convey the message that ‘we are first with such technology,’ which they hope will help build their brand as an advanced technology firm,” said Interbrand’s Moon.
Boldfaced emphasis added by me.
People don’t give a damn about which company does something first.
People spend money on the company that does it best.