Category Archives: Marketing

The People Of The Abyss

Go look. Just go look. There are no words I can add.

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Filed under Collapse, Fraud, Marketing, Movie, Pottersville, Pricing, Reference, Video, Writing

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AppleSlide
Yellow highlight and comment by me.

The confidential internal slides that show why Apple is making a bigger iPhone 6

There is just something so damn funny about the title of that slide.

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Filed under Apple: The Company, Marketing

Proof Of HP Slate 8 Pro Review Program In Europe

This screensnap says it all:

HPS8PReviewDemo

A big and bright DEMO sticker on the back of a unit that appears in an unboxing video after the break.

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Filed under iPad Mini Clones, Marketing, Stupid, Video

Zing!

@urbanstrata is Senior Global Online Communications Manager at HTC Corp. — I think he’s a bit sensitive about this: HTC Cheats At AnTuTu.

Edward Weinert and I agree that it’s time for AnTuTu to offer two measurements:

1) Turbo Mode
2) Normal Mode

And then there’s the question of this: Billionaire Founder of Xiaomi, Lei Jun, is Also Chairman of Maker of Antutu

People have been telling me to ignore AnTuTu and go with Geekbench. But most reviews — and videos — still cite AnTuTu, not Geekbench. So everyone has to switch over before AnTuTu goes away.

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Filed under Android, Fraud, Marketing

HP: Horribly Pathetic

Look what’s now listed at Best Buy:

Slate8ProBestBuy032414

There’s no indication this is actually available in-store. The Slate 7 Plus — theoretically — is, because that just popped up in the weekend paper flier for Best Buy.

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Filed under iPad Mini Clones, Marketing, Stupid

Acer Iconia A1-830: The Hipster Tablet

Tech companies are uniformly terrible at promotion. I see it all the time on Twitter. They hardly do any better when it comes to video advertisements.

The latest example of awfulness is from Acer — they of the plummeting sales — who call in hipsters to shill their new tablet.

vlcsnap-00190

See the video after the break. If you dare.

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Filed under iPad Mini Clones, Marketing, Stupid, Video

Best Buy: Their Worst Last Hope

Tech Companies Press for a Better Retail Experience

If you’re Microsoft and Samsung, you think, I used to have thousands of retail locations and now I’m down to Best Buy.

And:

Jonathan Sandler, a spokesman for Best Buy, declined to make an executive available for an interview, but said the company’s “goal is always to try and stay one step ahead and anticipate the ever-evolving technology wants and needs of our customers.”

I see fifty billion Samsung tablets at Best Buy. No LG GPad 8.3 or HP’s new Android tablets.

Get your customer-anticipating asses in gear.

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Filed under Friction, Marketing, Stupid

Amazon Pushes Prime In New TV Ad

AmazonPrimeTVad

I’ve never seen this ad before today. It doesn’t appear on YouTube and there’s no Twitter chatter about it aside from my mention and one other. So I think this is brand new.

In a TV ad of a whopping two minutes in length, Amazon is pushing its Prime service really hard. In time for the holidays — as they are keen to mention in the ad.

What interests me is the mention of the Kindle Owners’ Lending Library, letting Prime members read books for free. This should help writers, allowing them to spread the word to Prime members for free reading — and getting paid for it — instead of just giving away their work for free and getting nothing for it.

The complete ad can be seen here.

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Filed under Amazon Kindle, Marketing, TV

A Little Memo To Samsung

Samsung’s marketing splurge doesn’t always bring bang-for-buck

Samsung’s latest marketing splash has been on its Galaxy Gear smartwatch, which has been almost universally panned by reviewers. The device has been aggressively marketed through adverts and collaboration with fashion shows – yet only 800,000 Gears have been shipped since its launch two months ago.

And:

“Probably Samsung knows better than anyone that Gear will not become a mainstream product. Still, they are trying to convey the message that ‘we are first with such technology,’ which they hope will help build their brand as an advanced technology firm,” said Interbrand’s Moon.

Boldfaced emphasis added by me.

People don’t give a damn about which company does something first.

People spend money on the company that does it best.

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Filed under Marketing

Breaking Bread

Photo taken today Wednesday October 16, 2013. Resampled and resized to VGA, click to enlarge.

Breaking101513001

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Filed under Marketing