Yep, Onda’s corporate Weibo sent out that. Can you imagine Apple or Google or Amazon doing that?
Category Archives: Marketing
ZOL has an article that although sometimes rendered ambiguous in translation is nonetheless a bit scathing when it comes to the sales and marketing model Xiaomi has adopted and clung to [Google Translate].
It opens with a salvo lobbed at Xiaomi by someone who’s apparently prominent in China, accusing Xiaomi of design plagiarism and “hunger marketing” tactics.
What’s interesting here is that for the past two weeks I’ve seen on Weibo some salvos lobbed at Xiaomi — but I’ve seen these salvos only when replied to by Xiaomi on one of their accounts. In other words, had Xiaomi just ignored them, as an outsider I wouldn’t have seen any of this sniping take place. I’ve never seen companies snipe at each other on Twitter. They’ve been playful on Twitter, but never mean. On Weibo, they’re going for blood.
ZOL then goes on to mention the fine Xiaomi had to pay after the Taiwan Fair Trade Commission accused them of miscounting and misrepresenting “sold out” flash sales. The difference was a few hundred units, below five percent of the total; even so, computers are math machines so how can you wind up with a wrong inventory count and casually excuse it? It would have been better for Xiaomi if, when claiming ten thousand units sold, they’d actually sold ten thousand and one hundred units and just claimed ten thousand. Had the Taiwan Fair Trade Commission complained about that, at least customers would have felt delighted instead of cheated.
ChinaJoy is a huge game expo in Shanghai. EvoLife has an article with photos of the young woman models — called “booth bunnies” here in the U.S. — pressed into service at exhibits.
A few are self-possessed like her …
… and then there are those who DIY:
Chinese tablet makers often use alluring young women to model their products. When will the practice end?
Via a Weibo communique from Bigertech (which seems to tweet more about things other than its own damn products, to both my frustration and amusement) comes news of a simple online game in China that was developed by one guy in thirty-six hours and has since been played over ten million times!
[Interview] @ river nerve sprouting cat tiger team “surrounded by nerve cat” developed in just a day and a half, art one person, one program. Since it is such a game on-line 48 hours, PV reached 10.26 million, IP reached 2.41 million, more than surprise, pen Ge technology to its production team interviewed, but saying that, you can at least surrounded by only a few nerve cats? More: http://t.cn/RPZV4Ah
An interview with the developer [Google Translate].
In China, they seem to have A Thing about packaging. Even reviews review the damn boxes tablets come in.
But what to make of this, transmitted via a Weibo communique:
It looks like it’d contain a bunch of colored rocks and shells, not a tablet!
Five Technology Announces iFive Mini 4
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Xiaomi introduces new products at 2AM EDST (2PM local China time). The official Countdown Clock (which might also be a live video feed).
Same-day update: Or it could be 10PM EDST. Other reports in China said 14:00 hours (2PM locally), but the Xiaomi clock goes to zero hour at 10AM local China time.
After the break, a comic strip that Onda sent out via Weibo.
You would never, ever see any American — and maybe no European — company send out something like this.