I’ve never seen this ad before today. It doesn’t appear on YouTube and there’s no Twitter chatter about it aside from my mention and one other. So I think this is brand new.
In a TV ad of a whopping two minutes in length, Amazon is pushing its Prime service really hard. In time for the holidays — as they are keen to mention in the ad.
What interests me is the mention of the Kindle Owners’ Lending Library, letting Prime members read books for free. This should help writers, allowing them to spread the word to Prime members for free reading — and getting paid for it — instead of just giving away their work for free and getting nothing for it.
The complete ad can be seen here.
Samsung’s marketing splurge doesn’t always bring bang-for-buck
Samsung’s latest marketing splash has been on its Galaxy Gear smartwatch, which has been almost universally panned by reviewers. The device has been aggressively marketed through adverts and collaboration with fashion shows – yet only 800,000 Gears have been shipped since its launch two months ago.
“Probably Samsung knows better than anyone that Gear will not become a mainstream product. Still, they are trying to convey the message that ‘we are first with such technology,’ which they hope will help build their brand as an advanced technology firm,” said Interbrand’s Moon.
Boldfaced emphasis added by me.
People don’t give a damn about which company does something first.
People spend money on the company that does it best.
Photo taken today Wednesday October 16, 2013. Resampled and resized to VGA, click to enlarge.
Photos taken today Wednesday October 16, 2013. Resampled and resized to VGA, click any to enlarge.
Someone must have caught on to the fact that “Android Windows” is a terrible search term. “Android in Windows” really isn’t that much better — it will bring up Android emulation for Microsoft Windows.
They should change it to “MultiWindow Android,” which is a better search term and an accurate description. It’s also closer to the official English logo. Well, I can dream, can’t I?
An unplanned trip to Manhattan today. Stopped in some stores and pawed at or just looked at a few things. All photos have been resized any resampled to VGA; click any to enlarge.
That’s the new Acer eight-inch full Windows 8 tablet. I don’t think that’s going to sell big. At eight inches, a 4:3 screen would be better. And the screen itself is a bit hinky, with colors going all weird when not viewed head-on. The one shot of the screen I have I can’t run because my mug is prominently reflected in it.
Eleven months ago — in Apple’s Awful Non-Apple TV Ads — I wrote:
And seriously, Martin Scorsese? How many people would recognize him? I bet most young people looking at that ad wondered why Apple was showing some grandfather using his iPhone.
And now this vindication:
Apple started to run ads that showed Zooey Deschanel, Samuel L. Jackson, John Malkovich, and Martin Scorsese demonstrating Siri. These ads have featured celebrities who have no profound connection with the teenage market because they did not demonstrate any of the ways that teenagers actually use their phones.
More significantly, teenagers did not connect with these celebrities, who seem to reach an older and perhaps less technologically sophisticated audience. None of my friends connected with the characters in the ads.
From: Why this 14-year-old Apple fanboy switched to Android [Update: Link fixed.]
And no, Apple fanboiz, you don’t get to say he was “brainwashed” by Samsung. That’s the same charge leveled against all of you.
Microsoft Said to Cut Windows for Tablet Prices
Microsoft still doesn’t have any fundamental understanding of what the hell is going on.
So I will illustrate the problem with a graphic. Here it is:
Well, Apple should.
Dig it: With zero marketing done outside of China, the Chuwi V88 is known internationally. See the sidebar at the right of this blog for Top Posts — the Chuwi V88 has been dominating that. While Apple has spent millions pimping the iPad Mini, Chuwi has spent just about nothing. Apple probably spends more on cafeteria food in a week than Chuwi has in advertising and marketing.
The Chuwi V88 has 1GB of RAM compared to the iPad Mini’s 512MB. There’s also a 2GB model. It also has a miniHDMI port, microUSB, and microSD card slot. For less than US$200.
That is competition.
If “trade dress” issues didn’t prevent from it being sold everywhere, the iPad Mini would be in serious trouble, judging from how Android phones are doing.
And today, two pieces of a puzzle snapped together.
Which is a waste of marketing dollars. What are they really selling here? eBooks or a tablet? Why no mention of the Google Play Store? Why no link to just the damn eBooks?