Category Archives: QR Codes

Abusive QR Code

This, pointed out to me by @KatMeyer, is just So Wrong:


Hello kitty qr code
Originally uploaded by jobber99

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QR Code In Staten Island Ferry Ad

It was difficult to get a clean shot of this due to reflections. This is the best I could do:


Click = big

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QR Codes And The Anti-QR Code

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LTU Debuts pixlinQ at Mobile World Congress 2011

Powered by LTU’s proven image recognition technology, pixlinQ helps organizations link real-world, printed material to digital content using a mobile device. With pixlinQ, there is no need to include a QR code for recognition.

The thing is, a QR Code explicitly says, “Photograph me and I will give you something in return.”

An image says nothing. Who would think of taking a picture of it for more information? Someone would look like an idiot taking a picture of something and getting nothing from it.

This is not just an uphill battle, it’s an Apparency FAIL.

Previously here:

More QR Codes Sighted
QR Codes In Print Ads
QR Codes Hit The Street
Best Buy’s eBook Reader Selection
QR Codes Heat Up
QR Codes In Advertising
Springbox – What Everyone Should Know About QR Codes
Video: Contrasting eBook Device Visions
Huge QR Code

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More QR Codes Sighted

This was in a Sears flyer this weekend:

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QR Codes In Print Ads

QR Codes are showing up in print ads aimed at the general public.

This ad showed up in today’s issue of one of the freebie daily newspapers given out in New York City:


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QR Codes Hit The Street

This really is a significant move for QR Codes.

They’re turning up in NYC street fliers and stickers!

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Filed under Marketing, QR Codes

Best Buy’s eBook Reader Selection

I stopped in lower Broadway Best Buy this morning to see if they’d made any changes to their eBook area. They’ve added the Kindle. They also have a new Sony Reader display — but it was a very weird trio of demo models: PRS-300, PRS-600, and a non-working Daily Edition with the new interface (PRS-950?).

I didn’t take photos of the top shelf with the demo models. The real action is below that, in what’s being stocked.

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Filed under eInk Devices, Other Hardware, QR Codes

QR Codes Heat Up

With Their Own QR Code Trick, Bit.ly Eats Google’s Balls

Back in April, Google added a very nifty feature to their URL shortener, goo.gl. If you simply add “.qr” to any shortened URL, you will be taken to a page with a QR code for that URL. If you scan that image with a QR code reader, it will take you to the link that was originally shortened.

I didn’t know creating a QR Code was now so easy.

Although I just tweeted that this means writers can embed QR Codes in their eBooks — for their websites and other available eBooks — I wonder if a QR Code displayed on an eInk screen would register on a cellphone camera? (Yes, you can tell I have zero personal experience using QR Codes …)

Anyone out there want to try and report in Comments?

In fact, let me try that trick here. Tell me where this QR Code leads you:

Update:

@artistikem in Comments said:

I downloaded the picture [of the QR Code], had to convert it into a PDF to sync it with my Sony Reader and it worked perfectly.


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That’s an old school Sony PRS-600.

Previously here:

QR Codes In Advertising
Springbox – What Everyone Should Know About QR Codes
Video: Contrasting eBook Device Visions

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Filed under Android, Book Creation, Digital Overthrow, eBooks: General, eBooks: Screens, eInk Devices, Google, Marketing, QR Codes, Writers, Writing

QR Codes In Advertising

Staten Island Ferry, Whitehall Terminal:


Click = big


Click = big

Bus shelter, Lower East Side area (I’ve had to redact most of the first photo due to reflection — of me):


Click = big


Click = big

This is why I’ve said all eBook devices should also contain a camera. Imagine seeing an ad for an eBook this way. Point the camera, scan, get a free sample immediately, wirelessly! Why should anyone have to laboriously type in a book’s title or the name of the writer? Remove that point of friction!

Previously here:

Springbox – What Everyone Should Know About QR Codes
Video: Contrasting eBook Device Visions

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Filed under Android, Digital Overthrow, eBooks: General, Friction, Marketing, QR Codes

Springbox – What Everyone Should Know About QR Codes

Follow along and we’ll talk about where you might have already seen a QR code, how to install a free app on your mobile device or smartphone, and I’ll describe some of the more creative uses of the technology!  Future articles will contain more technical information for developers, but for now let’s just get everybody up to speed.

via Springbox – What Everyone Should Know About QR Codes

QR Codes are popping up in outdoor advertisements all over NYC.

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