With such a “buzz” on Social Media…and a highly orchestrated campaign to combine traditional media to ensure its success…it seemed as though the movie, “Scott Pilgrim vs. the World” was destined to be a big hit at the box office.
Imagine the surprise — it could better be described as “shock” in some corners — when the film, despite the average review giving it four out of five stars, opened with only $10.6 million in its opening weekend. Josh Tyler at Cinema Blend dubs it “one of the biggest flops of the year.”
via Twitter: Why Marketing Is Not the Same As Sales… — Scott McKain Viewpoint
I’m not surprised. I saw a trailer, thought, “Cute–Next!”
I think before Twitter existed, the buzz was for Snakes on a Plane. That bombed big-time too.
And then there was Mega Shark Versus Giant Octopus.
Never confuse In Here with Out There.