I refuse to pay more than a few dollars for an ebook because the likelihood is that the ebook is poorly edited, a phenomenon I see with increasing frequency and which I don’t discover until after I’ve made a nonrefundable purchase and am 30+ pages into the story.
Sing it! Those who don’t give a damn — or don’t know better and make no attempt to learn — ruin it for everyone else.
This is why at certain unnamed sites, I will wait for promotions where eBooks that look like they are worth buying sometimes go for free.
The general public is not stupid, either, and this is why they refuse to pay a good rate for self-published eBooks.