Pricing: The Final Frontier

The issue of pricing is going to be The New New Thing.

It’s beginning now, with posts such as these becoming frequent:

How a publisher can get me to buy more books

The 1% Windfall: Why Publishers Need to Implement “Dynamic Pricing”

Greg’s bite: affordable digital magazines

There’s just one thing I want to say about this right now.

Everything boils down to a conflict between these two questions:

1) How much money do we want to make?

Versus:

2) How many of these do we want to sell?

Stop to think about them.

Those are two very different goals.

That’s what everything is really about.

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