Pricing: The Final Frontier

The issue of pricing is going to be The New New Thing.

It’s beginning now, with posts such as these becoming frequent:

How a publisher can get me to buy more books

The 1% Windfall: Why Publishers Need to Implement “Dynamic Pricing”

Greg’s bite: affordable digital magazines

There’s just one thing I want to say about this right now.

Everything boils down to a conflict between these two questions:

1) How much money do we want to make?


2) How many of these do we want to sell?

Stop to think about them.

Those are two very different goals.

That’s what everything is really about.

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