MPEG LA’s PR Fluff

MPEG LA’s AVC License Will Not Charge Royalties for Internet Video That Is Free to End Users Through Life of License

This is a nonsense press release. Did anyone out there really expect to pay to watch MP4 video from sites such as YouTube, Vimeo, or elsewhere? No. Those sites would have seen their traffic plummet.

This is the relevant part that is still the troublemaker:

MPEG LA’s AVC Patent Portfolio License provides access to essential patent rights for the AVC/H.264 (MPEG-4 Part 10) digital video coding standard. In addition to Internet Broadcast AVC Video, MPEG LA’s AVC Patent Portfolio License provides coverage for devices that decode and encode AVC video, AVC video sold to end users for a fee on a title or subscription basis and free television video services. AVC video is used in set-top boxes, media player and other personal computer software, mobile devices including telephones and mobile television receivers, Blu-ray Disc™ players and recorders, Blu-ray video optical discs, game machines, personal media player devices and still and video cameras.

All those xBooks that include MP4 video? You have to pay MPEG LA for including those videos because you are charging for the book.

And free TV video services? That’s Hulu, ABC, NBC, CBS, Fox, et al — all apps on your iOS, Android, and/or webOS device. So what you enjoy for free right now is going to come to an end at some point — because greed rules with patent holders and this press release is crafted to allay the justified fears of small creators who want to use MP4 video in their projects.

This press release really changes nothing.

Small creators will still have to pay for MPEG LA’s licensing in order to plop MP4 into an xBook for sale.

Nothing has changed.

It shocks me how people have been snookered by this!

2 Comments

Filed under Android, Book Creation, Books: Internet, eBooks: General, Free Ain't, Friction, Marketing, Stupid, xBooks

2 responses to “MPEG LA’s PR Fluff

  1. Ecrahx

    You are a retard – and I see your still at it with your stupid understanding of the tech world. I always wonder why stupid people blog.

    Go understand fully the licensing of mpeg4 before you come out with these silly pieces.

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