Howard Stringer’s Failed Sony Promise

Jan 9, 2009: @ CES: Sony’s Stringer Promises Internet Connectivity for 90 Percent Of Products

Ninety percent of Sony products will connect to the internet and to each other by 2011, Sir Howard Stringer promised the 2009 CES crowd in the show’s opening keynote.

May 1, 2009: [NEA Interview] Sony Chairman, CEO Howard Stringer

We can no longer say that we’re right and our customers are wrong. We can’t build only what we want to build.

And yet here we are near 2011 and Sony releases two new models of the Reader that lack wireless.

Sony claims “customers” said touchscreens were more important. How odd that no one — absolutely no one — on the Internet who has bought the Sony Reader agrees with that!

And the Amazon Kindle and Barnes & Noble Nook both have WiFi versions below the price of Sony’s new lowest-price non-wireless Reader.

Stringer also said in that second link:

Prices should also be reasonable and reflect what customers are willing to pay.

He also said:

The relationship between Sony and its customers is changing, even if some people at Sony may not like it. We really didn’t have anything you could call a relationship back in the analog era. It was pretty simple, with the manufacturer providing products and the customer either buying them if they liked the goods, or not. The Internet and information technology have changed all that. And if we don’t adapt accordingly, we will lose our customers to the competition.

Boldfaced emphasis added by me.

Does he really think these two new non-wireless Readers won’t send people in droves to the Kindle 3 and Nook? Srsly?

Howard Stringer: Serial FAILer.

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Filed under Amazon Kindle, Barnes & Noble Nook, Sony Reader

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