Kindle Nation – SPECIAL REPORT: Results from the SUMMER 2010 KINDLE NATION SURVEY

There are indications that, if Amazon builds a future Kindle with enhancements so that it could serve as a delivery system for a wider array of digital content such as music, audiobooks, video, and games, large numbers of Kindle owners could come along for the ride.

88% already believe the Kindle provides “a superior experience” for reading books, but many respondents nonetheless are eager for a future-generation Kindle with a “non-reflective color touch screen that can be read in direct sunlight,” similar to the Mirasol technology for which Qualcomm is building a $2 billion manufacturing facility in China without specifying its partner. 31% said “I would love this” feature, 29% said they were “very interested,” and 28% said they were “somewhat interested.”

This is interesting, but I wonder. The raw data is too unformatted for me to make sense of and I’m not sure the raw data matters too much.

What matters is the reality of things. How people would behave if they did indeed get a color enhanced Kindle (KindlePad) with Mirasol screen.

Would the amount of time they used it for reading drop?

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