Fondle: Velocity Micro Cruz Reader

Let me cut to the chase immediately: Stay the hell away from it!!

I went into Borders with the hope of fondling one of the new models of Sony Reader.

Instead, they had the Velocity Micro Cruz Reader on display, and it was as functional as it ever will be.

The first thing I did was call up the Applications Tab. I’ve seen many videos where people drag this damned tab to make it work. I always wondered if it couldn’t just be tapped and it’d spring up on its own. So that’s what I did, a tap. And yep, it comes to life that way.

But that was the first indication we’re not in iOS Land, Toto.

You know how things spring and pop on an iOS device? And even on speedy Android devices? Forget that here. The Applications Tab was climbing that screen. I swear, you could see it weakly struggle step by step!

I tried the browser. It didn’t work. I guess Borders didn’t have its WiFi set up properly. Eh, that happens, so they get the usual pass.

I looked in Settings. I set the Brightness to max, the audio to max, and selected to have audio feedback for screen presses.

Brightness at max would not make your eyes tear. I also think brightness at max would run shrieking when put in direct — and maybe even indirect — sunlight. The screen is not dim inside, but its nowhere near iPad bright, either.

The photo app had no photos. There were some other things on it — the YouTube app didn’t work (no WiFi) — but I went straight for the Borders app to check out how it did eBooks.

This is where the trouble really began!

There were two public domain editions of Sherlock Holmes stories already in the library. These were from Kobo.

OK, I tapped on the cover of one. And suddenly I begin to sweat.

Because all I get is this damned circle chasing itself over and over and over and over and over and this goes on for like five frikkin minutes and at one point I’m pulling out a paper clip I had on me to do Reset and guess the fek what? the damned Reset hole is too small for the paperclip to fit and all I need right now is for one of the stupid Borders people to come by and think that I broke it and try to charge me for it and all I want to do is get the hell away from that piece of crap right now!!!

See the spin spin spin of the Circle of Death:

Click = bigger than you want it to be

So I sidled over to play with the Kobo Reader for a while. Which was very soothing because I like all the neat little design touches they’ve put in it.

Lo, when I looked at the Cruz Reader, it actually showed a page of text! What the hell was all that damned circle spinning about?! I still have absolutely no idea.

So, there was text and I did something stupid. I immediately went to change the font size.

Guess what I got again?

Oh yes, the Spinning Circle of Doom!!!

I fled to the Kobo Reader again. I noticed its screen is brighter than the Nook. I marveled again at how light it is. I am falling in lust with it. It’s just so pretty!

I peeked at the Cruz Reader and it showed text again. Whew!


And now the trouble began to deepen!

I couldn’t figure out what it wanted me to do to turn the page! A tap didn’t register. A swipe didn’t register. I had nuthin’!

Finally, it turned the page. It was magic!

I’d just about had enough. But there was this menu icon at top, so I was stupid and wanted to try that. I tapped. I tapped again. I tapped AGAIN!!! I got a three-tabbed thing with About, Contents, and Cover. I was in Table of Contents. I tapped on the Cover tab. I tapped again. I tapped AGAIN!!! I tapped tapped tapped tapped here and here and here and there and I finally got the goddammed cover!

Click = big

Then I was stupid again. I tried for About. Rinse and repeat the above.


I tapped on the back arrow icon. I heard the audio feedback click. Nuthin’! I tapped and tapped and tapped and tapped. I got nuthin’!

I tried the Home icon. Rinse and frikkin repeat!

Oh my god this thing was sooooo unresponsive! It’s as if the upper portion of the screen — which is necessary for navigation — is calibrated for MOAR screen above it — which ain’t there.

I don’t know what happened now or how I got there, but I finally made it back to the Home screen. I immediately went to Settings. And nope, there is absolutely nothing I could find to adjust screen calibration. I got nuthin’!

Having gotten back to the Home Screen, so it could entice the next deluded sucker into a Death Fondle, I had had enough and I left!

Look, when you first see this thing, you’ll be all like, “Ooh, a mini iPad!!! Want!!!111 *lust drool*”


Turn around and run run run away!!!

This is a miserable device that simply does not work!

You will have more satisfaction taking $199+tax in cash, putting it between two slices of bread, and eating it.

The Cruz Reader is something that should have never made it onto shelves to fool weak and gullible people who otherwise can’t afford an iPad.

It is a botch, it is pus oozing from a tech wound.

Stay the hell away from it!



Filed under Android, Other Hardware

5 responses to “Fondle: Velocity Micro Cruz Reader

  1. rjonason

    Wow! I could not have said it better. I bought the thing and now I’m taking it back! Its a piece of junk! Does not work as stated, you have to down load a firmwaree update to even make the wifi work which then doesn’t. It runs on android 2.0 and can not even work that! It has now power to run anything. Do not waste your money

  2. i’ve been looking for a way to do factory reset- someone (sister) had made a pattern lock on it- &just my luck! She forgot what she made… soo PLEASE if you have a way or know a way to do this HELP!!!! Do NOT look for me on facebook unless you can”t find me any other way my email is i check my emails daily thank you so so much

    • mikecane

      I don’t own a Cruz Reader. I found this via Google:

      “With the Reader powered off, press and hold the volume up button, then press and hold the power button at the same time. Keep holding both buttons, the screen will read CRUZ first, then the Android robot and software package icons will appear on the screen. You may now release the buttons and allow the process to complete. The unit should then load normally. You will need to reinstall all of your apps, but your internal micro SD files will remain unaffected, allowing you to reinstall and see your content.”

      • John Hirsch

        You saved me. I thought the thing was dead and tried hitting reset and power button combination. Your directions brought it back to life. It is, however, as bad as others have said. Works okay as an MP3 player. I haven’t had much trouble with it as an e-reader once you get the feel for turning pages.

  3. NONYA

    I totally agree with you, I got one for this past Christians, and it never worked when I got it out of the box, still battling with Velocity Micro, can’t get anyone on the phone, plus their support is horrible, how can they be a ”AWARD WINNING COMPANY” when they screw you after you get their crappy product, and don’t care about it.
    Fuck’em for all I care

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