Barnes & Noble Recent Trademark Filings

As expected, “PUBIT” (plain text, all caps) and “Pubit by Barnes & Noble” (stylized logo as seen at its web page) have been filed for.

But Barnes & Noble also filed for other marks, which are intriguing: Lifetime Library, eNews, and, particularly interesting, Smart Reader.

Word Mark
LIFETIME LIBRARY

Goods and Services
IC 042. US 100 101. G & S: providing a web-based service that enables users to store downloadable electronic publications, namely, e-books, magazines, newspapers, and other electronic publications in digital format

Standard Characters Claimed

Mark Drawing Code
(4) STANDARD CHARACTER MARK

Serial Number
85047649

Filing Date
May 25, 2010

Current Filing Basis
1B

Original Filing Basis
1B

Owner
(APPLICANT) Barnes & Noble, Inc. LIMITED LIABILITY COMPANY DELAWARE 122 Fifth Avenue New York NEW YORK 10011

Attorney of Record
Patricia L. Werner

Disclaimer
NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “LIBRARY” APART FROM THE MARK AS SHOWN

Type of Mark
SERVICE MARK

Register
PRINCIPAL

Live/Dead Indicator
LIVE

==============================

Word Mark
ENEWS

Goods and Services
IC 035. US 100 101 102. G & S: Online retail services featuring subscriptions to periodical publications; providing digital delivery of subscriptions to periodical publications via a web site
Standard Characters Claimed

Mark Drawing Code
(4) STANDARD CHARACTER MARK

Serial Number
85030801

Filing Date
May 5, 2010

Current Filing Basis
1B

Original Filing Basis
1B

Owner
(APPLICANT) Barnes & Noble, Inc. CORPORATION DELAWARE 122 Fifth Avenue New York NEW YORK 10011

Attorney of Record
Patricia L. Werner

Type of Mark
SERVICE MARK

Register
PRINCIPAL

Live/Dead Indicator
LIVE

==============================

Word Mark
SMART READER

Goods and Services
IC 009. US 021 023 026 036 038. G & S: portable electronic apparatus for displaying, receiving, reading and storing downloadable electronic publications, namely, books, e-books, magazines, newspapers, text, images, digital web site content and digital media featuring music through wired and wireless Internet access, accessories therefor and instructional manuals, sold as a unit

Standard Characters Claimed

Mark Drawing Code
(4) STANDARD CHARACTER MARK

Serial Number
85062216

Filing Date
June 14, 2010

Current Filing Basis
1B

Original Filing Basis
1B

Owner
(APPLICANT) Barnes & Noble, Inc. CORPORATION DELAWARE 122 Fifth Avenue New York NEW YORK 10011

Attorney of Record
Patricia L. Werner

Type of Mark
TRADEMARK

Register
PRINCIPAL

Live/Dead Indicator
LIVE

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