The system turns out to be counter to my intuition, but still, there’s actually a way to buy eBooks with a Borders Gift Card!
Here, I’m going to simulate buying a book.
I sign into my already existing Borders account (you can set one up on the fly for yourself).
I’m going for The Girl With The Dragon Tattoo, and I hit the “Buy Now & Download” button highlighted in bright blue:
I’m then taken to a form to fill in my name and address for billing purposes, a step I’d expect at any eBookstore:
I do that and Borders does a curious thing:
I’ve redacted my address, but what it wanted to do was abbreviate my street designation, instead of using the full word as I entered. No problem! I hit Next and here’s the important bit highlighted in bright blue:
And there it is. Fill in that bit and you can buy eBooks with a Borders Gift Card!
This was only a simulation of the steps to that point because right now I don’t actually have a Borders Gift Card.
I saw one at Borders this weekend and that brings up a whole set of questions I’ll have to ask at the store. Because they don’t seem to come in prepaid increments (such as $15, $25, etc).
Anyway, right now eBook shopping at Borders is a Go for everyone who doesn’t have plastic up front!
Well done, Borders!