Rushkoff Understands Publishing

Why I Left My Publisher in Order to Publish a Book

The corporate book industry can’t grow at the rate required by publicly held companies, anyway. This is why it is failing. Publishing is a sustainable business, not a growth industry. So it needs to be run by people looking for sustainable projects and careers—not runaway profits.

Boldfaced emphasis in the original.

Really, if someone came up to me and said, “I’ve got a great idea to make us rich. We’ll publish books!”, I’d run like hell the other way.

There are businesses that create new things and reach the moon. Like Google. Then there are businesses that should be glad just to remain in business. That’s book publishing.

If you can’t tell the difference, I’ve got a bridge to sell you. It’s in Brooklyn.

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Filed under Books: General, Digital Overthrow, eBooks: General, Writer

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