If you’re running a small publishing outfit and want to reach the Kobo/Borders community, forget it: if you publish fewer than 10 titles, they’ll turn away your business. Unlike Amazon and Barnes & Noble, who have made it a breeze for small publishers to sell titles in their online stores, Kobo requires that you work with a digital aggregator — good news for middlemen who are an endangered species, but bad news for publishers who don’t want to deal with life-sucking middlemen.
Then why does Kobo even bother having a page that invites writers?
And what’s up with its lead paragraph? Is this just a lie?
Authors & Publishers
Interested in selling your content on Kobo? If you own the digital rights to your content – be it one title, a thousand titles, or more – we can make it happen.
Boldfaced emphasis added by me.
Go read that page. See the other shiny, inviting claims that are now apparently utterly false. Nothing but cheap bait-and-switch.
Subjecting people to Smashwords — where formatting is indeed smashed — is not doing anyone any favors.
I was really admiring Kobo Books for being a 21st-Century company. But this move is strictly out of Dickens.
Update: Response from Kobo in the Comments.