Orbit Books Makes A Smart Move

Orbit goes digital first with THE WINDUP GIRL

Time Magazine named The Windup Girl by Paolo Bacigalupi as one of its ten best novels of the year. And the book has also won an extraordinary five of 2010′s major international SF awards: the Hugo, Nebula, Locus, Compton Crook Award and John W. Campbell Memorial Award.

To take advantage of the huge buzz for this book (read a free extract HERE), Orbit is taking the unusual step of releasing the ebook edition immediately, as the fastest way of getting this important work to a UK audience. The paperback print edition will be out later, from 2nd December. We are very excited to publish this in the UK, as the extraordinary word-of-mouth excitement for this work in the States has been tremendous and now UK fans will have access to this wonderful book.

Boldfaced emphasis added by me.

Now this is a publisher who not only believes in the future but is also creating it.

How many of the Big Six will look at this move with some horror, worrying simultaneously about:

1) Piracy
2) Locking down the regional rights
3) Cannibalizing their print sales
4) Complaints from dying bookstores

Instead of any of that, Orbit is thinking about its customers — the readers.

6 Comments

Filed under Books: General, Digital Overthrow, eBooks: General

6 responses to “Orbit Books Makes A Smart Move

  1. Orbit is part of Hachette, so this IS one of the big six!
    Eoin

    • mikecane

      Well they must be going rogue without telling their Borg masters. Are they an autonomous unit?

      • I suspect it’s more that their UK Digital guy, George Walkley (who was previously Marketing Director at Orbit) is pretty good and can see how this works in their favour.

        Even the big guys need to experiment!

        Though that said it could be a solo run! I doubt it though!
        Eoin

      • mikecane

        Hachette probably thinks the risk is small enough to give it a go. I hope they frikkin learn something from it at the top!

  2. Pingback: Orbit Books Makes A Smart Move

  3. kitten

    Bought it as an ebook and read it. It deserved the half a hugo it won (the other half went to China Meiville for The City and The City).

    It’s getting to the place where reading paper books is odd…I still have to buy some and I will never give up print, but I bought SM Stirling’s new book in hardback and it felt awkward to carry it on the bus. I have mostly read it in bed.

    I’m glad to see some publishers taking the hint.

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