This really is a significant move for QR Codes.
They’re turning up in NYC street fliers and stickers!
And now consider this one:
That’s like sekrit advertising. You really have to know what the hell to do with that, otherwise it’s just some abstract bizarre design to outsiders.
And here it is in its context:
Hell, the QR Code is even being used as a design!
I’d really like to see Apple catch up and make QR Code reading a feature included in the iPhone, iPod Touch, and any camera-enabled iPad.