The Desperate Mood Swings Of Carolyn Reidy

December 18, 2009: Carolyn Reidy’s Two Worlds

We must do everything in our power to uphold the value of our content against the downward pressures exerted by the marketplace and the perception that ‘digital’ means ‘cheap.’

November 14, 2010: Great Holiday Expectations for E-Readers

Carolyn Reidy, president and chief executive of Simon & Schuster, said she expected e-book sales to shoot up on Christmas Day, when people open up their e-readers and immediately start buying books.

“The digital will be an added plus to what looks like we’re starting to pull out of — a very lackluster market,” Ms. Reidy said. “That will make for a very happy year after two Christmases that have not been very happy.”

A year later she’s looking forward to eBook sales saving her ass.

Yeah, good luck with that.

The Agency Model eBook pricing sticker shock on Christmas day will be breathtaking.

Previously at The eBook Test:

Carolyn Reidy: Too Little, Too Late, Too Clueless

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Filed under Digital Overthrow, Friction, Pricing, Stupid

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