As innovative as the technology is, the interface still feels too technical, as if built by engineers not designers. The objects Aro recognizes are circled so as to highlight them, like a teacher correcting a student’s homework. Aro is training wheels for learning semantic technology. Here’s a person, here’s a date, it tells you. Tap this here. See what happens.
The text is circled because we, as Web users, can quite grasp the concept of actionable data that’s not highlighted in some way. We expect hyperlinks, colored and underlined, to direct our clicks. But links are going away, says Andrew Hickl, Aro’s CTO. Semantic technology will eventually lead to their demise. In a decade or so, any object, any piece of data, anything that you can touch will be able to do anything and no one will need training to know that’s the case – it will just be the way it is.
Boldfaced emphasis added by me.
People will become used to text acting a certain way.
When it doesn’t in digital books, they will be damned disappointed.
Previously at The eBook Test: