Daily Archives: December 9, 2010

Apple Understands Friction: So Should You

Apple Ingeniously at Work on a New Way to Share & Buy Apps

For example, Aaron, a smartphone user, is at lunch with his friend Brent. After lunch, when the bill comes, Aaron demonstrates a specialized calculator application on his iPhone to Brent which determines an appropriate tip and how much of the lunch bill they each owe. Brent is very impressed with the calculator application and would like to obtain a copy for his iPhone too. In this case, Brent must ask Aaron the name of the application, browse to the online store on the mobile device, search the online store or elsewhere for the application, and finally select and download the application. A simple error in transcribing the name of the application, forgetting about the application, or any of a myriad of other setbacks can interrupt this chain of actions which Brent must accomplish to obtain a copy of the calculator application. Further, Brent could have other availability, licensing, or other feature-related questions to which Aaron does not know the answers. Brent can encounter some difficulty obtaining that information or downloading the application.

Boldfaced emphasis added by me.

Friction is the enemy.

With eBooks, it’s having to type in the name of a book or writer. Which is why I say all eBook devices should have cameras to scan QR/bar codes.

The biggest friction to making money is being able to pay. I’ll keep beating the drum no matter how smug everyone else is: these days, people are being stripped of their credit cards. That means no PayPal, no Google Checkout, or any other scheme the Net might dream up for payment. If money can’t go from paper cash to digital, that’s First Friction.

Defeat First Friction and work on the rest too.

There is lots of friction out there.


Filed under Apple: The Company, Digital Overthrow, eBooks: General, Friction

LibraryBIN: Buy An Overpriced eBook To Help A Public Library

I never heard of this service until it showed up in an email I got from the New York Public Library:

Click = big

Well, this excited me! A way to support the NYPL and buy eBooks. What’s not Win about that?

You’ll quickly see.

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Filed under eBooks: General, Pricing, Public Libraries, Stupid

Kittenwhipped, He Says!

NC = NookColor


They eat and eat and eat and eat and eat … and I’m not even going to bring up what happens after the digestion!

Previously here:

The Kittens Of Doom Continue To Doom Me


Filed under Personal

THE Reason To Buy And Root A NookColor

Click = big

Aldiko came out of nowhere several years about a year and a half ago and enabled Android devices to read DRM-free ePub files. That was an astonishing feat. Since then, Aldiko has gone on to dominate Android as the eBook reading software to have.

I’ve known this new version was coming for a while but kept it under NDA.

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Filed under Android, Barnes & Noble Nook, Digital Book, eBooks: General

What We Are Waiting For As Of 12/09/10

Not in any order:

1) Blio Reader (supposed to be arriving 9/28)
2) Google Editions
3) Barnes & Noble PubIt
4) Kobo Reader WiFi
5) Something else I am NDAed about — I can now reveal this is Aldiko 2.0, which will do Adobe DRM ePub and PDFs
6) Sony’s iOS and Android Reader software

Possible Myths:

1) Nook II And it’s the NookColor
2) 7″ iPad (despite what Jobs says)
3) Palm Pre II (it exists!)
4) KindlePad
5) BlackBerry PlayBook (which now seems to exist, based on new demos)


Filed under Uncategorized