Not in any order:
1) Blio Reader (supposed to be arriving 9/28)
2) Google Editions
3) Barnes & Noble PubIt
4) Kobo Reader WiFi
5) Something else I am NDAed about — I can now reveal this is Aldiko 2.0, which will do Adobe DRM ePub and PDFs
6) Sony’s iOS and Android Reader software
Possible Myths:
1) Nook II And it’s the NookColor
2) 7″ iPad (despite what Jobs says)
3) Palm Pre II (it exists!)
4) KindlePad
5) BlackBerry PlayBook (which now seems to exist, based on new demos)