DC Comics Almost Wakes Up To Market Potential

BATMAN BEYOND To Be Published Digitally Day-and-Date

“Batman Beyond was a critically acclaimed, fan favorite animated series that still has a large number of fans to this day,” said Hank Kanalz, SVP Digital, DC Entertainment, “By releasing the ongoing comic series digitally, we’re hoping we reach that audience and bring back any fans of the show who may be lapsed comic readers.

Boldfaced emphasis added by me.

That’s great news, realizing they have an audience out there to win back.

But then they sabotage themselves with this:

Day and date digital comics will match the print cover price of $2.99.

Boldfaced emphasis added by me.

That is not the way to do it.

All of those stores people like me won’t step back into? Let them sink. They are doing you no favors. And they are going to sink anyway. Give them a push over the cliff and join the 21st century.

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1 Comment

Filed under Digital Overthrow, Pricing, Stupid

One response to “DC Comics Almost Wakes Up To Market Potential

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