To be clear, this is not Don Linn’s idea. He’s just passing along what he heard at one of those many “conferences” book publishing likes to put on. Those sad groups where a few tell the many and the many leave and forget all that they’ve heard.
That is what book people would consider an innovation.
And that’s why they lose.
Look at what a games publisher did today to pimp its upcoming product:
Enlarge that to confirm these numbers:
24,000 viewers over the course of it at time of screensnap
2,749 live viewers at time of screensnap
175 using live chat at time of screensnap
And book publishing thinks people will put up with temporarily Following someone on Twitter to be served a glorified live text ad?
I doubt they’d wind up with even the 175 people Ustream had in live chat!
This is not rocket science or even science fiction. I’ve covered using Ustream several times, and here are your reminders:
Really, you book people are just so damn … flaccid, impotent, backward, and pathetic.
Enter the 21st century already! We’re in its second decade!