iPad Mags Need A New Blueprint
His bottom line: Social, Realtime, Local.
Social: I can understand in relation to wanting to share things with others — outbound from the magazine. I don’t understand it in relation to having a stream of pointless tweets appearing — inbound to the magazine.
Realtime is not something I understand at all. Most people in the know would actually turn to Search Twitter and follow a hashtag, as I’ve done for the Mumbai terror attacks and the New Zealand Christchurch quake and as people are today doing with Egypt.
Local: This would be like combining USA Today with the NY Daily News. Not something I think is going to happen any time soon. And what do you do about “local” for someone who is living away from a major population center where it’s not cost effective to provide local?
Of more interest are the Comments, where people who want to buy the magazines are speaking out.
Well, this is very interesting and not even a test I had considered asking anyone to do!
Uwe F. Mayer took the initiative to try the Google Books PDF of Success: A Novel [or Google Docs link] — a standard PDF I use for tests — and put it on his classic eInk Nook!
Rising to the Occasion With a Bakery Chain
Q. What’s your best tip for other entrepreneurs?
A. It’s not about starting a business. It’s about solving problems. That’s what being an entrepreneur is. Find a problem that there’s a better way to solve. Get a vision of how it could work better, and stick with it.
Boldfaced emphasis added by me.
Bob Lefsetz tweeted what I boldfaced yesterday as well as the article link.
That was the second time in one day I encountered the “Solve a problem” exhortation. The first might have been in one of several Paul Graham essays I was browsing through on my LifeDrive.
Ignoring that exhortation is why some people will always lose.
Ignoring that exhortation also leads to some of the absolutely staggeringly-clueless Comments my prior post has gotten about a recent encounter I had with Windows 7 and contrasting it to an iPad.
I recounted the problems I had. Commenters swept them aside. They don’t see that Windows 7 is a problem that the iPad solves.