More About Pricing

Make The Cheapskates Pay

So, I lied. I don’t have any secrets for making cheap bastards pay. Let them have their free fun. They can be useful to us, they can even BE us, but they won’t pay us.

And, especially:

Commodity + Anchoring is potentially a bad combination. It can anchor you to the cheapest commodity. You need to manage what you are getting anchored to.

Boldfaced emphasis added by me.

Pricing of eBooks is the big issue.

Pricing also affects the value of magazines.

What do you charge when people “anchor” your eBook’s “time value” against games, against video?


Is there a way to make a living on $1 books?

Previously here:

Price-Fixing Agency Model Titanic Hits Iceberg
The Price Revolution Begins
The Forgotten Lesson
The Desperate Mood Swings Of John Sargent
The Desperate Mood Swings Of Carolyn Reidy
eBooks Need A Charles Schwab
Print Publishing: You’re NOT OPEC!
eBook Priced Too High To Buy? Tell Everyone!
Memo To Ian Fleming’s Heirs
eBook Pricing Goes Outright Insane!
Comic Book Sales Plummet: Down 20%!
eBook Publishers: Listen To Jane!
DC Comics Slashes Prices, Will eBooks Learn?
Random House’s Marcus Dohle Has A Moment Of Stupid
Sony’s Reader Store Wakes Up, Lowers Price
Sony’s Reader Store Extortionate Pricing
Pretty Pricing Picture For Print Publishing
Lessons For Print Publishing From Hulu
Publishing Quote Of The Day, If Not Year
Print Publishing’s Suicidal Price-Fixing
Book fan reveals collection of 15,000 Penguin paperbacks |
Should ebooks pass the Walmart price test? | The Elementary Studio Blog
Wake Up: eBooks Are Mass-Market Paperbacks
Pricing: The Final Frontier
How a publisher can get me to buy more books | The Digital Reader

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