So, I lied. I don’t have any secrets for making cheap bastards pay. Let them have their free fun. They can be useful to us, they can even BE us, but they won’t pay us.
Commodity + Anchoring is potentially a bad combination. It can anchor you to the cheapest commodity. You need to manage what you are getting anchored to.
Boldfaced emphasis added by me.
Pricing of eBooks is the big issue.
Pricing also affects the value of magazines.
What do you charge when people “anchor” your eBook’s “time value” against games, against video?
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Print Publishing’s Suicidal Price-Fixing
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