Daily Archives: February 22, 2011

Who Says 30% Is Fair?

I blame Amazon for anchoring 30% in everyone’s mind.

I won’t recap the history of that. There’s new ground to cover.

Apple said 30% wouldn’t just rent server space at the App Store. Apple would do actual marketing.

So, has anyone been tracking how many of the over 300,000 apps have been marketed by Apple?

How are they earning that 30% aside from basically renting server space and a poor directory listing to everyone?

Do some math here. Let’s just say there are a nice round 300,000 apps to deal with (and “app” is anything in the App Store).

Over the course of one year, Apple would have to market about 822 apps per day.

In the course of a 24-hour period, that’d mean 34 apps per hour would have to be marketed.

So that means each app would get less than half a minute of marketing from Apple in the course of a year.

And that is worth 30%?

Let’s not forget that the number of apps increases every day.

Do the math from there.

Do you still think that’s worth 30%?

Don’t you think you could do a better job for less?

And I’m not singling out Apple here.

There are over 800,000 books at Amazon. What marketing push are they giving those books for their 30% cut? Every single book marketing email I’ve gotten from Amazon is all about the mainstream crap issued by the Big Six of print — who don’t need any marketing. To find out about others, most people turn to the Kindle Nation Daily newsletter. Which isn’t even part of Amazon!

All of the petit capitalists who talk about efficiency in capitalism, this should be your wake up call.

Wake up or STFU.

The math says 30% is just not fair, period.

It’s time to agitate for change.

Previously here:

The Internet Always Wins
Your Tablet Is Just A Brick Without Third-Party Creators
Memo To HP: Content Adds Its Own Value
Apple’s Next Greedy Move: Exclusivity
Apple Is Now Dead To Me
iOS Developers: You’re Next In Apple’s Sights
Apple’s Content-Creator Recruiting Poster
What Apple Looks Like Today
Apple’s Greed Will Keep This Going
All Devices Should Access Everything. Period.
The Day Apple Became Nathan Myhrvold



Filed under Amazon Kindle, Apple: The Company, Digital Overthrow, Digital Periodicals, eBooks: General, Friction, Marketing