This is the New York Times article headline: Consumers Hold On to Products Longer
But it’s prefaced in the browser title bar with “Use It Up, Wear It Out.”
Do you know where that’s from?
I bet not.
And then there’s this:
And consumers are making sure to get the last drop from their household products, said Ali Dibadj, an analyst at Sanford C. Bernstein who covers big companies like Colgate-Palmolive and Clorox.
“People are squeezing the last bit out of the shampoo. They seem to be adding more water to really squeeze out the last bit,” Mr. Dibadj said, noting financial reports from major companies showing frugality with things like razor blades, laundry detergent and toothpaste. “Consumers are doing their best to conserve — we’re seeing it again and again and again”
Boldfaced emphasis added by me.
Really, is that such a strange thing to do?
Here’s the best damn advice you’ll encounter today:
Mike Cane’s xBlog 