Here is the Built-in Apps page for iPad 2:
That page heading in red is a lie!
Here is the iBooks listing:
It’s still a separate download.
And it will remain that way as part of Apple’s scheme to thwart the Feds and the European Union when Kindle, Kobo, Sony, and others complain to them about restraint of trade and monopolistic practices.
Apple saw the shitstorm Microsoft went through by bundling Internet Explorer.
It’s learned from that.
If Kindle, Kobo, Sony, and others complain, Apple has these lines of defense:
1) We’re all on equal ground with Kindle, Kobo, Sony, etc.
2) Our app has to be chosen and downloaded just like theirs
3) We can show you only X number of iOS users download iBooks
4) We can in fact show you more people use the Kindle app than iBooks!
5) We’re actually disadvantaged — we don’t have a desktop app like Kindle, Kobo, Sony, and Adobe!
6) No one can buy our eBooks unless they download iBooks, period
7) We have no unfair advantage, we’re giving users a choice
This is filthy genius at both its best and worst.
Nathan Myhrvold is probably cackling in admiration.
I despise Apple for using all of book publishing as its petty pawn in order to wreak havoc in that market.
They’ve screwed millions of eBook readers with higher prices by devising the Agency Model of pricing.
The Big Six of print publishing are so stupid they fell into Apple’s trap of forming a price-fixing cartel.
Apple will use that move against them.
Apple cannot be trusted with eBooks.
It has a nasty record of banning.
It has no respect for publishing.
Apple should get the hell out of eBooks altogether.
Freedom of expression is not Apple’s toy to play with.
Blood was spilled to win that freedom.