Amazon’s Android Ambitions

Today Amazon locked up the Android ecosystem

The last step for a complete Amazon takeover of the Android ecosystem will be the appearance of the Amazon Tablet. It will be based on Android, of course, and have a good complement of hardware and software features to compete with other Android tablets. It will also have something no other product will have, a tight, easy to use integration with all of Amazon’s services and shopping. It will make it easy to do everything you can do with a tablet while using Amazon’s services, apps bought from Amazon, all while listening to music bought from Amazon that is streaming from Amazon servers. Game, set and match.

See, this is what happens when you neglect User Experience. Someone who can do it better will just steal the entire market you created.

I keep going back and forth over whether or not Amazon will do a tablet. One thing is certain: It must be better than the NookColor for the same price.

And that’s a challenge. The NookColor has the best damn screen out there on a tablet, clearly superior in color saturation to the Samsung Galaxy Tab and the Motorola Xoom. And it’s a quality product, with a lush and posh feel to it (the back especially feels warm and inviting and not at all like sterile hardware). It reminds me of the kind of things Sony used to do. That Barnes & Noble — a tech newcomer — has trounced several experienced tech companies still astounds me.

So in terms of a 7″ tablet, it’s Barnes & Noble that Amazon has to beat.

1 Comment

Filed under Amazon Kindle, Android

One response to “Amazon’s Android Ambitions

  1. Ravi

    Personally, I don’t think this is about “wresting control of the ecosystem.” I expect Amazon and Google to cooperate more than they compete. To date, while each of them has been silent about the other’s initiatives, there’s no evidence that they’ve gotten in each other’s way, either. For instance, the Amazon Cloud Player was available in the Android Market almost immediately.

    I think they’re in much more of a “the enemy of my enemy is my friend” mode. While there are areas of overlap and opportunities for friction, I think those issues are on the back burner for now.

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