This is the line that got me thinking:
Ivan says, “Our [free lite app to full paid app conversion] rate is pretty low and is somewhere around 5 to 10%, depending on the price and special deals”
Which really made me laugh a bit at his naivete.
As I mentioned several times before, there’s the lesson of direct mail that should be applied:
What are the average response rates to direct mail campaigns quoted as at the moment?
Is there anything specific to the test and measurement industry?
My industry is Office Products, and 99% of our business comes from direct mail marketing.
We see a 1% response rate when mailing to Prospects or inactive customers.
It’s closer to 2% when we mail a ‘special offer’ to existing customers. (like a big sale on a specific products line).
I’ve been told that a good rule-of-thumb is that 2-3% response rate signifies a successful campaign.
But this made me wonder: Kindle Samples are akin to “lite” freebie versions of apps. What’s the conversion rate for those?
Does Amazon provide statistics to writers and publishers about how many Samples have been downloaded?
In fact, every eBookstore provides free samples. Do they also provide such statistics?
I’d be very interested in seeing some figures posted if anyone wants to do so in Comments. And please do your own math on the conversion rate percentage. I’d get us all in trouble.
Previously at Mike Cane 2008:
Trent Reznor Meets Real Life And Weeps
The New School: Saul Williams Vs. Trent Reznor
More About Trent Reznor And Saul Williams
When One Thousand Means Over Fifty Thousand
More On The 1KTF Matter
More Words About One Thousand True Fans