Being “Appled In”

Why Mobile Start-ups Should Build for iPhone First

Think about all the Mac users you know. They aren’t interested in Windows’ great office support or Linux’s stability or community support. Consider all the iPod users. Do you think they will ever switch to use any other MP3 player? Oh yeah, that’s right, they’re all on iTunes, which makes it really easy to organize your songs. They are all Appled In and likely will never Apple Out, and that is Apple’s single greatest accomplishment. Where Apple scores points is in their presentation, look and feel, and ease of use. Plus, as long as you are using Apple hardware, it’s virtually guaranteed to work with any other Apple hardware, with absolutely no fussing or headaches that plague the PC world.

Regardless of all the sources talking about how Android is going to crush all other mobile platforms (and it will), if you want to make apps that get press, you need to build for the devices that writers actually have. That means building for iOS. Who will realistically be able to write about an Android only app? Any writer with any kind of following started years ago and is almost certainly Appled In. Every investor or influential thinker I have met over the last couple years always wants to know if they can try it out, but I have to tell them “Sorry, we don’t have iPhone yet, but that’s why we need your money.” Wouldn’t it be much more powerful to have something on the App Store that they can download and play with, not just right then and there, but long after you leave the meeting?

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Filed under Apple: The Company

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