Box Office: ‘Atlas Shrugged’ collapses, even without a NY Times review
Overall, the weekend’s take was a scant $879,000 — a whopping 48 percent drop despite adding 166 locations. Which certainly suggest they’re running out of audience quick.
That means that at some locations, distributor Rocky Mountain Pictures will be writing checks to theaters to cover the difference between receipts and operating expenses. The only way they’re likely to get the 1,000 screens the producers say they want next weekend is to rent them. And, as Kyle put it at his personal blog, “Whether the sequels get made is purely a matter of how much desire the producers have for losing money.”
And this is based on a book that:
In 1991, a survey conducted for the Library of Congress and the Book-of-the-Month Club asked club members what the most influential book in the respondent’s life was. Rand’s Atlas Shrugged was the second most popular choice, after the Bible.
No. Don’t bother commenting on this one.
Check your premises first.