More Platform Lock-In Is No Solution

Gore, Ex-Apple Engineers Team Up to Blow Up the Book

If successfully scaled, Push Pop Press could become the easiest and quickest way for publishers and independent artists to turn their media into iPhone and iPad apps and take a whack at making money in the App Store.

Book apps created with the platform can take advantage of the iPad’s and iPhone’s advanced sensors, touchscreen gestures, microphone and powerful graphics chip to turn reading into a rich, interactive experience, Matas said. Videos, interactive diagrams and geotagged photos are just some elements that can be embedded in a book produced with the tool.

And:

Every element inside Gore’s enhanced e-book is composed of native iOS toolkits and APIs (e.g., Core Animation, Core Text and Objective C) to make the experience extremely smooth and fast.

Boldfaced emphasis added by me.

Good luck to them. But locking digital books to iOS only is no solution at all, except for those aiming at iOS. What about people who have chosen Android or will choose webOS?

And what happens when someone invests in a book only to have it banned by Apple?

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