Researchers Discover Imagination, Are Shocked

We actually ‘become’ happy vampires or contented wizards when reading a book

It’s 2011 and only now someone is “discovering” this?


I once sat in an advertising agency meeting where the big revelation in research was that people imagined what it would be like if they owned the product.

I sat there, stunned, thinking, These people must be from another effin planet. They aren’t human beings like the rest of us.

How could they not know that?

Previously here:

A Genius Formulation!
The “This Will Make Me That” Syndrome
When There’s No Strength, Sell To Weakness
More On Selling To Weakness

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Filed under Books: General, Stupid

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