Asked today about the possibility of Amazon launching a multipurpose tablet device, the company’s president and CEO Jeff Bezos said to “stay tuned” on the company’s plans. In an interview at Consumer Reports’ offices, Bezos also signaled that any such device, should it come, is more likely to supplement than to supplant the Kindle, which he calls Amazon’s “purpose-built e-reading device.”
Bezos acknowledged the popularity of reading e-books (many of them sold by Amazon) on tablet computers such as the iPad. But he added that this popularity doesn’t spell the demise of the Kindle.
“We will always be very mindful that we will want a dedicated reading device,” he said. “In terms of any other product introductions, I shouldn’t answer.”
He indicated that color-screen Amazon device that uses an energy-frugal technology such as E Ink (used in the monochrome Kindle) isn’t imminent: Color E Ink “is not ready for prime time…the colors are very pale.” But he added that “it continues to be improved” and “it makes a lot of sense for there to be a low-power, reflective color display. I think that’s something you could build a fantastic product around.”
This tells me:
I am also thinking now that this will not be an Android tablet. People seeing the Amazon Android App Store and making the leap to an Android-powered tablet are likely wrong. The Kindle has done very well without Android and this new tablet will be a Kindle too. This is why Amazon has been wooing app developers for it. Devs will flock to a color Kindle. Yes they will.