Trademark filing that seems to have a premature reveal based on the Published for Opposition date:
Word Mark
ITUNES LIVE
Goods and Services
IC 035. US 100 101 102. G & S: Online retail store services in the field of entertainment featuring prerecorded musical, audio and audiovisual content. FIRST USE: 20080100. FIRST USE IN COMMERCE: 20080100
IC 041. US 100 101 107. G & S: Entertainment services, namely, arranging and conducting of concerts and live musical performances. FIRST USE: 20080100. FIRST USE IN COMMERCE: 20080100
Mark Drawing Code
(3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code
26.11.02 – Plain single line rectangles; Rectangles (single line)
Serial Number
85030144
Filing Date
May 4, 2010
Current Filing Basis
1A
Original Filing Basis
1A
Published for Opposition
June 14, 2011
International Registration Number
1039713
Owner
(APPLICANT) Apple Inc. CORPORATION CALIFORNIA 1 Infinite Loop Cupertino CALIFORNIA 95014
Attorney of Record
Lisa G. Widup
Prior Registrations
3213164;3398242;3532063;AND OTHERS
Description of Mark
Color is not claimed as a feature of the mark. The mark consists of the stylized words “ITUNES” and “LIVE” with the word “LIVE” appearing in spray paint type letters on a rectangular board/sign.
Type of Mark
SERVICE MARK
Register
PRINCIPAL-2(F)-IN PART
Live/Dead Indicator
LIVE
Distinctiveness Limitation Statement
as to “ITUNES LIVE”
There is a second filing too, but without the graphic.
Could this be the mystery announcement this week?
Mike Cane’s xBlog 
Sounds interesting. Hopefully it has more to do with music discovery than a locker for music. My iPhone is my music locker.
Sell me a video locker, Steve!
The filing also seems to indicate moving into live performances. A way for indie bands to pimp themselves?
I’ve seen this mark before when recordings of live performances were being sold.
Perhaps they will stream concerts PPV and sell tickets (via iPod Touch and iPhone) to the physical event prior to selling live recordings and videos following the event?
It’s hard to say. Would seem like a natural extension of the iTunes brand though.
That would help sell Apple TV too.